**Note: when accessing this database you will need to select 'University Access' at the top right of the page.** Detailed information for 39,000+ online stores and marketplaces. 70+ KPIs per store and revenue analytics and forecasts.
Market Research and American Business, 1935-1965 provides an insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.