Includes full access to over 15,000 business case studies. To find them type “case stud*” along with your chosen topic.
One of the most important scholarly business databases. Contains the full-text of over 1,800 journals within management and all related areas, plus over 1,800 magazine and trade publications. It includes full-text access to Harvard Business Review. Also includes selected company and marketing reports from Marketline and in-depth country profiles.
Over 11,000 global case studies of award-winning marketing strategies.
Cases studies of marketing excellence from all over the world, covering every marketing discipline.
Selected Euromonitor company profiles in the following industries:
Alcoholic drinks, Clothing and accessories, Financial services, Food, Leisure and entertainment, Healthcare, Retail, Soft drinks, Technology and electronics, Tobacco, Toiletries and cosmetics, Transport and tourism.
Vast amount of data on global ad trends, advertising expenditure and media consumption.